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FA Cup app allows fans to lift the trophy

Getting your hands on the FA Cup is now easier than you might think, as a new app brings the official trophy to virtual 3D life.

FA Cup sponsor Budweiser has teamed up with Aurasma, a world leader in what is known as ‘augmented reality platforms’, to put the trophy in the hands of the fans.

The Budweiser Man of the Match app, which already allows football fans to vote for their man of the match, browse upcoming fixtures and access match stats in real time, added the augmented reality function ahead of the 2011-12 semi-finals.

Smartphone and tablet users simply point their device at promotional Budweiser beer mats to see the FA Cup magically appear in 3D, custom created with the official trophy – and if you can’t quite picture what that will look like, there’s a handy video available HERE.

The Budweiser Man of the Match app can be downloaded for free at the Apple App Store and at Google Play (formerly Android Marketplace). The app is available to consumers aged 18 and above.


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