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Football is braced for last minute shopping spree

It is the last week of the summer transfer window, a week that has now been defined as one of massive upheaval, panic purchasing, shock arrivals and around the clock surveillance.

Following the rise of 24 hour sports and social media outlets such as Sky Sports News and Twitter, it is almost impossible for clubs to wield cynical attitudes when it comes to keeping transfer dealings under wraps with almost every deal heavily speculated upon days or even weeks before such transfers materialise.

We have now grown used to so-called ‘deadline day’ as a Christmas-like ritual whereby fans are gifted the hopes and dreams of a successful remainder of the season courtesy of some stellar arrivals or in some cases shock or forced departures which symbolise everything which is bad about the window in the eyes of the critics.

Valid criticisms

Wigan Athletic manager Roberto Martinez recently put forward the valid reasoning that the transfer window should be closed before the Premier League season begins.

It is easy to agree with the Spaniard considering many top clubs can often pluck top talents from the middle-of-the-road brigade for last gasp fees which are repeatedly too good to turn down, leaving hours and even minutes for clubs to find suitable replacements – sometimes an impossible, unenviable task.

Arsenal are reportedly interested in a box-to-box midfielder following Alex Song’s departure and Everton’s Marouane Fellaini fits the bill in the eyes of many, given his incredible performance in the Toffees opener against Manchester United last week.

This added exposure whilst the window is still open means Blues manager David Moyes could be wishing away the minutes and hours this coming Friday – surely this is where there is some falsehood in football.

Player power is rife

Elsewhere Manchester City are closing in on the signature of Swansea City’s Scott Sinclair who has done everything to signal his intent his future lies at the Etihad Stadium.

Similarly, Victor Moses and Luka Modric (pictured) completed their protracted transfers to Chelsea and Real Madrid recently and the overriding notion is that once a player’s head is turned nowadays, there is very little clubs can do but to let them flee for pastures new.

We saw this theme emphasised recently whereby Arsenal’s Alex Song was willing to commit his future to the Gunners, only for his agent to spin a deal with Barcelona causing the Cameroonian’s relationship with the North London club to sour almost instantaneously with Arsene Wenger reportedly calling him lazy and non-committal.

Modern cultures

This chew them up and spit them out culture of the transfer window machine is here to stay and football fans genuinely look forward to deadline day in the main with the expectation that their club will dabble in some last minute business which could prove the kick-start to a mediocre Premier League beginning.

Nowadays, it is almost an obscenity for a club to baton down the hatches on deadline day with non-activists labelled as boring and greedy in their attempts to cling on to their top earners amidst the frantic flurry.

But it is not just transfers that dominate this iconic last week in August. There are a whole array of other footballing matters that need to resolve themselves during this hyperactive period in time.

Fitting it all in

League Two Chesterfield have sacked their manager John Sheridan this week following three years in charge and a disappointing start to their 2012/13 campaign.

The Spireites are one of the first clubs to experience the initial managerial casualties of the season and the Derbyshire-based outfit will now need to interview another range of potential candidates, let alone scour the market for some fresh impetus in terms of playing personnel.

The Capital One Cup second round also rears its head during this period with a select few Premier League clubs entering at this stage and the general consensus is that managers can simply not switch off with midweek travels up and down the nation sandwiched between long periods on the phone to agents and fans expectant that the club can get their man they’ve been courting ever so carefully since July.

And so the football world is braced once more for what could now be regarded the ‘crazy week’.

After Friday, there is no more hiding and managers up and down the land will have to deal with what they have got and start delivering those early season promises for real.

By Taylor Williams - Follow me on Twitter @Taylor_Will1989 - Visit my blog - thetrickywinger.blogspot.com

Follow Total Football on Twitter: @TotalFootball12

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