Puma announce RCD Espanyol deal
Puma has entered a new multiple-year partnership with Spanish La Liga club RCD Espanyol.
Effective from Sunday, July 1, the new technical and licensing partnership will see Puma provide official playing kits for all associated RCD Espanyol teams, including the Espanyol B team and all youth teams.
They will also become the club’s official partner in relation to fanwear and other merchandise.
Throughout the contractual term, Puma will also hold the global license for all RCD Espanyol branded merchandise in the categories of footwear, apparel and accessories.
Christian Voigt, Senior Head of Global Sports Marketing for Puma said: “This new relationship with RCD Espanyol is another positive move for Puma, as we are actively working to expand our brand presence in Spain.
"La Liga also is considerably important within the global football market and a key focus for us as we continue to grow our performance sport category portfolio in line with our ‘Back on the Attack’ strategy.
"This partnership with RCD Espanyol is a further step in asserting our position as the clear number three football brand.”
Javier Ortega, the General Manger for Puma Spain added: "Puma and RCD Espanyol have a similar brand ethos and share many of the same values.
"The club defines itself by the strength of emotion (La Força Dún), a sentiment also embodied within our brand values of joy, enthusiasm and passion.
"We are excited about this new partnership and the prospect it holds. RCD Espanyol will be a prominent focus in our marketing for the 2012/13 season and beyond.”
Joan Collet, CEO of RCD Espanyol was also delighted with the new partnership.
"Puma will supply all our teams, including the juniors, womens and veterans, enabling Espanyol to strengthen the licensing and merchandising opportunities that can only come from working with a world leading brand," she said.
"As a club, we are very proud to have formed this partnership with Puma”.
And August Newton, the club's Marketing and Communication Vice President further stated: “There is a great satisfaction within the Board of Directors, led by President Ramon Condal, to have confirmed this partnership with Puma.
"We are confident it will be very fruitful. The ‘Perico’ fans have always shown great appreciation for Puma and will welcome the brand into their home - the home of those with a passion for football.”
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By Mark Ritson
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